What we will do for you as the developer
or owner of intellectual property rights
Reef Entertainment will take your product to the market place, wherever that market place might be in Europe, North America, South America, Australia and New Zealand, the Pacific Rim, India, China, Japan, Korea, Taiwan – all become, where applicable, available to you through Reef Entertainment Ltd.
As the Developer you have probably worked long and hard to create your latest game and to you it is the one thing you want to see being expertly handled by people who have knowledge of the games industry world markets and who have the skills to ensure that the sales, marketing and PR are maximised to the full by whatever means that may be.
To ensure that Reef Entertainment can deliver all it says it can, we need to evaluate all products offered to us. Therefore, please forward your new game to
Attn: Product Submissions
Reef Entertainment Ltd.
Regus House
Fairbourne Drive
Atterbury
Milton Keynes
MK10 9RG
United Kingdom
We will endeavour to treat your submission with the respect justly deserved of a game that has been the life and soul of your development house for so long. We will try, everything considered, to get some feedback to you within 7 working days of receiving your submission – if we do not please feel free to contact us at:
or phone on +44 (0)1908 487 587
Please include with your submission the following information regarding the Product:
- Covering Letter – including studio profile
- Competitive Analysis – of game being offered
- Target consumer demographics
- Project description – game category – graphic look and style – number players – online capabilities – what makes this game unique – what is innovative about the script, plot, genre.
- Evaluation artwork materials – box design – manual
- Game for evaluation
- Localisation – English, German, French, Spanish, Italian, Dutch
- Date GM will be available
- Suitability for other formats.
After we have evaluated your product and come back to you and a deal has been struck between you and Reef Entertainment we then need to lay down the plan for taking the product to market.
A PR and Marketing Plan with regard to all territories involved, will be put together jointly by you and Reef Entertainment to ensure the correct target audience is hit and that resources are not wasted.
The time of year needs to be taken into account – there are six months of the year when all major sales to consumers take place – September to February – unless our timing for the launch of your product is precise we risk getting caught in pre-Christmas frenzy or a summer when sales are at a low – unless of course we have a wet summer – then who knows what will happen!
Unless we have one of the AAA titles that will be top ten material over the Christmas period – we have to be realistic and target the times that will not be overcrowded by product and when there will be a dearth of releases – these periods fall in 2 categories – February through to April and end August through to October – these time periods relating roughly to just before or just after the 5 million euro marketing budgets are spent for the years blockbusters – sometimes though, dependant upon genre and seasonal fluctuations, this timescale may be changed to suit the product.
+44 (0)1908 487 587
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